Company video time. We are on Facebook, we are linking in and we are occasional tweeters and bloggers. So time now to embrace YouTube and add some content about our accountancy practice. But what to do?
Firstly some research. YouTube is the second most used search engine after Google so it is a great way of increasing exposure for a business. Not much on there from accountancy firms though. Most from the US as you would expect. Some having quite a formal, corporate feel. Some using wobbly cameras and Powerpoint slides. One memorable one showing a firm of auditors doing a really bad (and quite lengthy) rap. Then to the UK. Not much video content even on the web sites of the largest UK firms. One or two smaller firms with quite awkward looking accountancy types talking about their firms in little sound bites. All felt a bit scripted and formal.
So my producer and director is my son James who is involved in video production at his University television channel. He is quite clear about the brief. 'It needs to be snappy and punchy as people will switch off after about 90 seconds'. 'It needs to say a bit about who you are, what you do and how you help your clients. The personality of you and your firm needs to come across. That's it.' It was all very painless. The results have been uploaded to YouTube and we will add to our website shortly. Initial feedback has been positive and I am hopeful this will be a new way of engaging with prospective customers.
www.Base52.co.uk
Some thoughts and learnings from my personal experience of owning and running a small(ish) business for 20 years or so.
