How do you write a letter to a lord?

My mother-in-law is a bit of a raconteur. One of her many family stories is how her father started up a filter cloth business in the 1960s. As the story goes he was listening to the news on the radio and became very exercised about something he heard. He came running into another room and shouted to his wife, 'How do you write a letter to a lord'?

What had caused his excitement was listening to a lord (it would be a better story if we knew his name) bemoaning the fact that a local firm was having to import filter cloths for commercial vehicles from overseas despite the fact that (at the time) we had our own cotton industry. My wife's grandfather, who at the time was a bus driver, thought he could do something about this by supplying filter cloths from a local cotton mill in Lancashire. He knew people at the mill and felt sure he could use his contacts and knowledge to good effect. 

He wrote his letter to the lord who agreed to arrange an introduction to the firm looking to purchase the filter cloths. He managed to secure the contract and his business was launched. It became a thriving and respected small family business supplying filter cloths to firms in the U.K. and overseas. It improved the income and quality of life of my wife's grandparents in the latter years of their working life and the business was eventually sold giving them a comfortable retirement.

So that may be a good family story but what are the business lessons to be learned? Well the main one for me that my wife's grandfather didn't just have an idea, he acted on it. He wrote his letter to the lord, used his contacts at the mill and won the contract. Every business starts with a first step towards winning that initial order or making that first sale. Something needs to be done to follow up on that great idea or flash of inspiration. So what will your 'Letter to a lord' be this week?

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